Follow what you love.
Care for who it touches.

Start with your passions—dogs, music, family, cooking—and trace how those same values can extend kindness to animals in our food, fashion, research, and entertainment systems. Curiosity first, judgment never.

Your interests are a bridge.

If you like one thing, you can use it to care about another. We highlight simple, relatable links—from loyalty to dogs to fairness for farmed animals; from creativity in music to empathy for beings with voices unlike ours.

New Blog Posts You’ll Love

If You Like Helping Others…

We humans take pride in lending a helping hand. Think of a time you saw someone struggling with heavy bags or a lost dog wandering in traffic – chances are you felt an impulse to help. Acts of kindness give us purpose and connect us with others. In fact, people often go to great lengths to save animals they love: many pet owners would even risk their own lives for their animals, as described in this Natural Hazards Observer article on human willingness to risk life for pets. This warm

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If You Like Cooking…

There’s something magical about cooking: the way a kitchen fills with warmth and mouthwatering aromas, and the way a home-cooked meal brings people together around the table. If you love

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If You Like Family…

Think of the warm comfort of a family gathering — the familiar voices, the laughter at inside jokes, the feeling of belonging. For most of us, family is our greatest

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If You Like Music…

You slip on your headphones and play your favorite song. As the melody builds, your mood lifts with each note. Music has a way of stirring emotions that words alone

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If You Like Dogs…

Picture a casual backyard barbecue. The family dog pads around under the picnic table, tail wagging, as guests sneak it bites of hot dog and hamburger. Laughter erupts when someone

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